Umi Wellness App

Umi is designed to support busy families in prioritising wellness through proactive, AI-integrated tools and a network of expert guidance. The platform offers early, consistent support, empowering families to take control of their well-being and create more opportunities to thrive together.

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The design principles ensure a cohesive identity across all brand and digital interactions. The visual language centers around a warm, muted palette dominated by off-white tones, evoking a sense of calm and human connection. This is complemented by a rich, inky black to provide contrast and structure.

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To maintain a family-oriented, approachable feel, a vibrant neon highlighter accent is used—reminiscent of traditional family to-do lists—to capture attention and emphasise key moments in the user experience. This design approach makes wellness more accessible and engaging for families on the go.

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