Availability: May 2024
About me
I’m Alex & I'm a freelance UX / UI Designer working across multiple disciplines from mobile apps, websites, experiential installations & VR / AR Applications.
I grew up in a small town in the north of England where I studied design since college with the intention of becoming a great games designer. When I realised I’d be a terrible games designer, I pivoted to what was then a new and unheard of discipline; UX & UI.
I completed my BA honours in UI design which achieved the attention of Sony PlayStation who then supported me in doing my Masters Degree in UX / UI until I inevitably went to work for them full time for around five years.
Now I’m based in the big smoke of London & have been here for five years during which time I’ve been a part of some truly awesome projects with some equally amazing people.
User interfaces are everywhere & now more than ever are we encountering user experience in our day-to-day lives; whether it’s via our devices or at the local supermarket.
What I love about UX & UI is the marriage and overlap between the two disciplines of graphic design & the study of psychology / human behaviour. Design that is visible, yet equally invisible is a super fascinating concept and equally difficult to explain to my family and friends when they ask what I do.
As a designer, I like to get inside the fabric of the brand or project, using visual design, empathy & strategy to create compelling user experiences that not only feel great, but look awesome too.
I thrive most when I work among teams where I can make a real impact and really challenge and support my peers. I pursue value, meaning & loyalty with the aim to cultivate a culture that people feel comfortable in, where there are no stupid questions & where every day is an opportunity to learn & support others across our varied crafts or disciplines.
What do I want out of my next venture? It differs, but working on something that is meaningful - not just from a project or product point of view - but something that is creatively stimulating & autonomous.