Dreamstore

For the NRF 2020 Vision Show, IBM wanted an interactive installation aimed at entrepreneurs & business owners to enable them to build their own dream store which would showcase the ways that IBM can benefit their business.

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‍Users of the experience were required to place one of the three RFID items onto an interactive screen which would allow them to build a store based on an industry type. They would then go through the process of building their store before launching it into the IBM universe to sit alongside existing stores.

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‍Due to the wild success of the experience, the client wanted to make it accessible outside of the physical installation and translate it into a single-screen web experience. The data captured via the experience was intended to help IBM discover more about small-medium enterprises and learn more about their needs.