Art Basel

The Art Basel app redefines the art fair experience by introducing a modern, AI-powered digital companion that enhances accessibility and engagement for attendees. In a traditionally analog industry, the app demonstrates how thoughtful technology integration can complement, rather than disrupt, the art world.

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A key feature, the Art Basel Companion, is powered by Microsoft Copilot and functions as a personalized guide. It assists users in navigating exhibitions, creating customised schedules, and receiving tailored recommendations based on their interests.

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The design prioritises simplicity and personalisation, avoiding an overload of information and catering to users at different stages of their art journey. By leveraging AI with a user-centric design approach, Art Basel successfully bridges the gap between technology and art, setting a new standard for interactive experiences at global art fairs.

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